Marlboro Menthol Gold Pack Cigarette Hard Pack by Philip Morris Inc. 12/21/12 Biggest Night of the Year

$24.95

Marlboro Menthol Gold Pack Cigarette Hard Pack by Philip Morris Inc.

Marlboro Menthol (Gold Pack) /KS-20-H/ – USA

This pack is for collecting, not smoking. But you still have to be 21 years old to purchase.

 

In 2009, tobacco companies were required to change the cigarette pack by eliminating all misleading descriptors, such as lights and ultra
lights. As it has done elsewhere, the industry adapted seamlessly by using colours to continuing conveying perceived strength to consumers.

Packaging tactics such as changing the cigarette pack basic brand design to coincide with promotions and printing on the outer cellophane wrapper are also being aggressively used.

Philip Morris USA’s leading brand Marlboro created a ‘Biggest Night of the Year 21 December 2012’ marketing campaign, exploiting the
apocalyptic idea that the world may end on 21 December 2012. The pack remained the same; however the transparent cellophane wrapper was replaced with a silver wrapper that covered the pack’s iconic brand, while creating a second blank surface, which conveyed the ‘Biggest
Night of the Year’ campaign information and the Marlboro website address. Marlboro doubled their surface of marketing space on the pack with the new tactic.

1 in stock